The internet quickly changes how things are done in today’s business landscape. The power of the internet to drive sales has become a huge challenge brick-and-mortar businesses must tackle. The verdict is clear. Go digital or suffer the consequences. 

The traditional approach to business is changing. From the conventional opening of physical stores and waiting for customers, business owners become more proactive and put themselves out there, leveraging tools like social media, email marketing, and e-commerce. Companies now have to use digital technologies to adapt business processes to meet changing requirements. 

The competitive market increased customer expectations, and an excellent product doesn’t cut it anymore. It is not enough to want to make a profit. You must wrap your brand purpose as a compelling story into the very essence of your product.

To stay relevant, you need to prioritize customer feedback. Be sincerely interested in solving their problem. Implement the feedback by embedding the solutions in subsequent products. Regularly checking in with your clients to find out their experiences with the product can give you an edge. 

Digital transformation set a precursor for the new year. Business owners need to sit back, dig deep, and set out on a cause to adapt to this phenomenon. Here are several goals companies looking to improve sales need to focus on in 2022.

1. Social Commerce

Social commerce is the transaction of business using social media. It facilitates interaction and user contribution to buying and selling. Social commerce is fast replacing e-commerce as it affords customers two-way communication.  

Research shows that social commerce sales reached $27 billion in 2020, and experts are expecting it to increase to about 35 percent. This growth ratio means consumers will spend around $80 billion by 2025. With a current market value of $501 billion and 57 percent of humanity on social media, you will miss out on a gold mine if social commerce isn’t one of your goals for the new year.  

2. Unify Communications

Unified communications (UC) is a business strategy that involves the integration of enterprise communications (voice, text, video) on a single platform. Without this system, you will be ignoring valuable data and insight that can transform how you handle business. Unified communication analytics doesn’t just help your staff collaborate effectively; it provides implementable business intelligence that improves workflows. 

One of the benefits of unified communications analytics is that it helps reduce costs and find creative ways to save resources. It becomes easier to improve customer experience with performance data by understanding their pain points and developing solutions to address those needs. A unified communications analysis eliminates working in silos by enhancing collaboration through a platform.

This integrated platform approach to communications has provided growth opportunities for smaller businesses to grow their brand. Small businesses can tackle challenges through automated attendants and advanced voice mails. UC offers toll-free numbers that can help increase sales. The platform also integrates well with CRM to deliver top-notch customer service. 

3. Smart Marketing 

One important goal organizations must achieve in 2022 is setting SMART marketing goals. For exponential success, marketing strategies must be specific, measurable, achievable, relevant, and time-bound. 

• Specific– It is not enough to speculate about what you want to achieve. Your goals should be clear-cut. Set goals that can be broken down and preferably include numbers. 
• Measurable– Your goals should be trackable at intervals. You should structure plans into milestones to facilitate easy measurement. 
• Achievable– Achievable goals will help the team stay motivated. If the team struggles to accomplish the goal in the execution process, it means the plan is unrealistic. 
• Realistic– Goals should be based on facts. As much as projections are good, data analysis should be the guiding factor.
• Time-bound– Deadlines keep the team motivated. Goals can become stressors, so it is important to set realistic deadlines. Divide goals into smaller chunks that make them more understandable.

Smart marketing helps you automate sales processes and even get better results. You save time, avoid errors, and increase efficiency. By using email marketing platforms, you can measure and track the impact of your campaigns. 

Take Advantage of all Growth Opportunities

The earlier you consolidate your business efforts with technology, the faster you upscale. The internet is the new fuel driving the business landscape. Don’t miss out on the benefits and accelerated growth these tools can give your business.