How Does Your Product Authority Affect Search Results?
Even if your website has excellent and well-designed content, without a support product, you will have a much harder time finding search engine results pages (SERPs). Without a clear product authority, people will not know the scope of the product and will not seek it carefully. Although tagging keywords is easy, getting customers to look for them is very difficult. This is where an SEO agency can help you.
This is where the product starts. In some ways, building a solid product is like reversing SEO engineering. It helps to find a large number of people talking about your product online – for example, ratings, social media, quotes, and backlinks. The buzz around your product will tell Google and other search engines that you are important to your market. Also, since there is a link between your product preferences and your standards, you should start getting more traffic with customers.
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“Organize global information and make it accessible and usable worldwide,” said Google. Customers, in the end, help Google learn who you are and what you stand for. When more people are looking for and interacting with your product online, your brand authority and rank can increase.
Your domain authority, the search engine rating that predicts your website’s ability to rank in the SERPs, is also affected by the product authority. When creating a keyword query SERP, Google looks at a number of factors, including website content, internal links, comments and feedback.
When your product receives a large amount of digital engagement, Google’s expertise will begin to associate your product with the product category. The more Google searches you find, the more you can exert web influence.
We all used Kleenex, for example. With facial tissue, it has become a household name. Do not ‘rig’ the frame so that users do not go to Google for ‘facial tissue’ when creating a solid product. Instead, they will look for the word “Kleenex.”
If you can reach this level of product authority in your market, you will not only control most of the SERP, but also the content that the products want. While SEO can help, branding is the one that makes the most difficult proposals in this case.
A Real World Example
Let’s look at an example of a business that has successfully used its product to increase its online visibility.
Zoom has been on the minds of many people who want to host visual meetings by March 2020, as the world has shifted to work from home due to the coronavirus. The popularity of Zoom has increased significantly compared to competitors such as Skype, WebEx, and Google Hangouts in a short period of time. The word “Zoom” became an action. And for many businesses that need remote workers, it has become a de facto solution.
Search and sales have risen sharply overnight. But it was not by accident. It was the result of a long-term commitment to the product that led to it. Stocks grew by 130 percent in just three months, from January to March 2020. People were drawn to Zoom because it was popular as an easy-to-use solution in the market.